The Journal

Perspective you can't manufacture overnight.

Skin, treatments, permanent makeup, plastic surgery, and the beauty industry—considered through more than three decades of hands-on experience.

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35 Years in Beauty · Robin's Perspective

What 35 Years in Beauty Teaches You

Trends move quickly. Judgment takes longer. An introduction to the perspective behind Robin Hawkins Beauty Group.

4 min readRobin Hawkins
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Latest

From Robin's perspective.

Thoughtful answers, useful questions, and a longer view of an industry that rarely slows down.

Signature series

The conversations worth continuing.

Recurring formats give Robin room to answer real questions, challenge hype, and document the industry's evolution.

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35 Years in Beauty

A long view of an industry Robin has lived from the inside since the early 1990s.

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Ask Robin

Direct answers to the questions clients actually ask when the trends get loud.

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Worth It?

An honest look at whether a treatment, product, or procedure earns the investment.

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Then & Now

What has changed in beauty and aesthetics—and what still matters after three decades.

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What I Tell My Clients

The guidance Robin gives in the chair, without the marketing language.

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Robin's Routine

How she actually cares for skin, not a twelve-step performance for the camera.

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In the Chair

Scenes from real appointments: the conversations, the craft, and the judgment calls.

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Would I Do It?

A personal yes, no, or not yet—from someone who has seen the work up close.