Robin's Perspective · 4 min
What 35 Years in Beauty Teaches You
Trends move quickly. Judgment takes longer. An introduction to the perspective behind Robin Hawkins Beauty Group.
Read the story ↗Robin Hawkins Beauty Group / The reading room
The JournalExperience over hype.
The opening perspective
What 35 Years in Beauty Teaches You
Trends move quickly. Judgment takes longer. An introduction to the perspective behind Robin Hawkins Beauty Group.
Read the story ↗The reading room
Follow your curiosity.
7 stories
Aesthetic Treatments · 5 min
Before You Book an Aesthetic Treatment
A better decision starts with better questions about goals, expectations, provider experience, recovery, and whether the treatment fits you at all.
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Skin + Anti-Aging · 4 min
Your Routine Doesn't Have to Be Complicated
A useful skincare routine should be understandable, sustainable, and built around what your skin actually needs, not the number of bottles on the counter.
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Permanent Makeup · 5 min
Why Healed Permanent Makeup Matters More Than the Fresh Photo
Fresh pigment photographs beautifully. The better question is how the work settles, softens, and belongs to the face after healing.
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Permanent Makeup · 4 min
Five Questions to Ask Before Permanent Makeup
The practitioner matters, the healed result matters, and the questions you ask before the appointment matter more than a perfect social feed.
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Plastic Surgery · 5 min
What a Plastic Surgery Consultation Should Clarify
A good consultation should make the tradeoffs clearer: goals, options, scars, recovery, risks, and what a realistic outcome actually means.
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Robin's Perspective · 4 min
Then & Now: What Beauty Still Gets Right
Technology changes. Marketing changes. Some principles survive because they were never dependent on a trend in the first place.
Read the story ↗Signature series
Conversations worth continuing.
0135 Years in Beauty1 story
A long view of an industry Robin has lived from the inside since the early 1990s.
What 35 Years in Beauty Teaches You ↗02Ask Robin1 story
Direct answers to the questions clients actually ask when the trends get loud.
Five Questions to Ask Before Permanent Makeup ↗03Worth It?In development
An honest look at whether a treatment, product, or procedure earns the investment.
04Then & Now1 story
What has changed in beauty and aesthetics—and what still matters after three decades.
Then & Now: What Beauty Still Gets Right ↗05What I Tell My Clients3 stories
The guidance Robin gives in the chair, without the marketing language.
Before You Book an Aesthetic Treatment ↗Why Healed Permanent Makeup Matters More Than the Fresh Photo ↗What a Plastic Surgery Consultation Should Clarify ↗06Robin's Routine1 story
How she actually cares for skin, not a twelve-step performance for the camera.
Your Routine Doesn't Have to Be Complicated ↗07In the ChairIn development
Scenes from real appointments: the conversations, the craft, and the judgment calls.
08Would I Do It?In development
A personal yes, no, or not yet—from someone who has seen the work up close.